01
Strategy
Turn an ambitious idea into a direction people can understand, believe in, and act on.
Where are we going—and why?
Jess Robine · Strategic operator & builder
Helping people approach complexity with confidence.
I help people untangle what's holding them back, build repeatable ways of working, and turn ambitious plans into action.
01 A different kind of partner
I don't transform organizations. I help people transform them.
The challenges that slow progress rarely arrive neatly labeled. They show up as stalled decisions, competing priorities, growth that outpaced the systems around it, or a team that knows something needs to change—but not where to begin.
I work with you to understand what's happening, decide what matters most, and build a way forward your team can own.
Less theater. More traction.
Meet Jess
Hi, I'm Jess.
With over 20 years in media and advertising, I've worked across strategy, product, operations, and growth—building teams and helping people turn ambitious plans into work they can actually carry forward.
My network is part of that experience. It helps me find the right perspective, make thoughtful connections, and see opportunities others might miss. I take those relationships, and the reputation behind them, seriously.
Friends call me JRo. I ask direct questions, get into the details, and care whether people can use what we build after I step away. A sign in my office says, “Work hard and be nice to people.” I believe both—and that a well-timed laugh can help a team breathe without taking the work any less seriously.
Outside work, you'll find me cooking, hiking, riding my Peloton, or spending time with my husband Ben and our cat Charlie. I'm a Michigan State fan (Go Green!) and an enthusiastic storyteller. A few friends have suggested stand-up; for now, the funniest business-travel stories are going into a book.
02 What I help untangle
Complex problems rarely have a single cause—or a single solution.
My work sits where direction, execution, people, and change meet.
02
Operations
Design the systems, rhythms, and decisions that make the work more workable.
How do we make this repeatable?
03
Growth
Build the structure and capability to grow without losing what made the work matter.
What needs to change as we scale?
04
Restoration
Help a team, initiative, or organization recover clarity, momentum, and trust.
What is worth rebuilding?
03 Ways to work together
Different challenges call for different kinds of support.
Sometimes you need an experienced perspective.
Sometimes you need someone leading alongside your team.
Sometimes you need a specific project built, documented, and handed off well.
Strategic Advisory
When the obstacle is important—but the path forward isn’t yet clear.
Strategic advisory is designed for leaders facing an unfamiliar challenge, a stalled decision, competing priorities, or an issue that is limiting growth and progress.
I begin by listening: understanding the strategy, the people involved, the organization’s appetite for risk, and what has already been tried. From there, we assess the situation together, identify what to address—and what to avoid—and create a practical path forward.
The goal isn’t simply to deliver a recommendation. It’s to restore momentum and leave your team with the clarity, process, and confidence to carry the work forward.
Fractional Leadership
Experienced leadership when continuity, confidence, and momentum matter.
The departure of a key leader can create more than an open position. It can affect team confidence, decision-making, workload, and the overall sense of direction.
Fractional leadership provides embedded support during that transition. I get up to speed quickly, restore leadership capacity, help steady the team, and keep important work moving while the executive team determines what the organization and role need next.
A successful engagement creates breathing room without creating dependency. The outcome may be a permanent hire, a redesigned leadership role, or—when the need and mutual fit are both clear—a conversation about evolving the relationship.
Focused Projects
A defined outcome that needs dedicated expertise and execution.
Sometimes the destination is already clear; the organization simply needs someone who knows how to get there.
Focused projects are bounded, deliverable-led engagements designed around a specific need: developing a process, designing an operating model, shaping a go-to-market plan, evaluating a product or platform, leading a specialized initiative, or creating the documentation that makes a new way of working repeatable.
We define the objective, build the solution, document it, and prepare the team to use it.
Clear scope. Useful output. Successful handoff.
Examples of the work
That might mean organizational design; evaluating partners and systems; reducing unused spend; building repeatable processes and RFP responses; or preparing teams and materials for diligence.
04 Core beliefs
The principles underneath the work
The solution matters. Lasting change comes when people have the confidence to carry it forward.
People move the needle.
Systems should support people—not ask people to work around them.
Clarity creates confidence.
When people can see the path, complexity becomes something they can move through.
Build capability, not dependency.
The best work leaves people better equipped for the next hard thing.
Big things become workable.
Deconstruct the challenge. Reconstruct it into decisions, actions, and habits.
05 Experience into application
Helped build from $0 to $150M in revenue
Scaling the business meant building the team and the way it worked.
My work focused on building the team from two to twenty, developing realistic growth projections, and creating processes that could keep pace with the business. I also wove client and prospect education, along with clear success metrics, into the go-to-market strategy.
Growth becomes an operating challenge.
The work has to become clearer and more repeatable without becoming less human.
Clarity should be contagious.
A direction only becomes useful when people can translate it into decisions of their own.
Capability is the lasting result.
The strongest solution leaves people ready to handle the next hard thing with greater confidence.
06 Featured partnership
Current work
Lowering the barrier to entry in podcast advertising.
Helping brands new to podcast advertising move from uncertainty to a clearer, lower-risk path to activation.
SpotsNow was already solving valuable problems across the podcast ecosystem. The opportunity was to focus that strength around a smaller set of high-impact use cases—and build a clearer path from discovery to transaction.
Working alongside founder Cam Pritchard and the SpotsNow team, I helped evaluate where the product and market aligned most strongly, focus priorities, shape the vision, and build the go-to-market strategy around those opportunities.
Two sides of the marketplace
Reduce friction for buyers. Create more opportunity for shows.
Make a new channel easier to test.
Podcast advertising can feel difficult and risky to enter, especially for brands that cannot meet traditional agency minimums or are not ready for a large initial investment. SpotsNow combines audience data, success metrics, benchmarks, and lower-investment tests to turn the complexity of a new channel into a clearer path to activation—and help brands grow with confidence.
Put more shows and networks in front of more buyers.
SpotsNow puts networks, publishers, and individual shows in front of thousands of potential new advertisers. By making available inventory easier to discover and act on, the platform helps leave fewer host-read opportunities unbooked—and turns more inventory into revenue.
My contribution
Connecting market need to product action.
I bring experience across digital media—from programmatic and CTV to podcast and audio—and a practical understanding of what marketers, agencies, and media owners need to see before they can invest with confidence.
Drawing on my background as a solutions engineer, I evaluate product-market fit and translate market needs into product decisions. Most recently with SpotsNow, that has meant providing feedback on the user experience, data connections, and how information is surfaced so both buyers and networks can build confidence and move toward a transaction.
“Jess understands both sides of the podcast advertising marketplace—what buyers need to feel confident investing and what networks need to monetize more of their inventory. Her perspective has helped us sharpen our priorities, strengthen the platform, and create a clearer path toward meaningful transactions.”
Cam PritchardFounder & CEO, SpotsNow
Visit SpotsNow 07 Project Campfire
The philosophy behind JRo Strategy
Gather close. See clearly. Carry the spark forward.
Project Campfire is a growing body of ideas, tools, and conversations about how people make meaning, build confidence, and move through complexity together. It is not a separate offering. It is the human philosophy underneath all of the work.
Follow the CampfireBring the complicated thing.
Let's make it workable.
If you're building, growing, changing, or restoring something that matters, I'd like to hear what you're working through.
Our first conversation
We'll talk about your priorities, timing, and where I can be useful. If there's a fit, I'll recommend a starting point and outline what the work could look like.